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SEO Search Engine Optimization
How search engines rank and how we improve visibility on search engines (SERPs).
Ranking refers to the process that search engines use to determine where a particular piece of content should appear on a SERP. The visibility refers to how prominently a part of the content is displayed in the search engine results.
SERP = Search Engine Result Page
Highly visible content (usually the content that scores highest) can appear at the top of organic search results or even in a recommended snippet, while less visible content may not appear until users click through to the next page in the results.
What is SEO
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your Web site through organic search engine results.<
You can attract all visitors to the world, but if they come to your site because Google tells them that you are a source for Apple computers, while in reality you are a farmer selling apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in products you offer. Sofco improves elements in your website so that search engines index your site as optimally as possible and attract the right visitors to your site.
What is a SERP function
A SERP function is any result on a page with results from Google Search Engine (SERP) that is not a traditional organic result. The most common SERP functions are:
1. Rich Snippets that add a visual layer to an existing result (eg rating stars for product assessments)
2. paid results purchased by bidding on keywords (for example, AdWords or Google shopping)
3. Universal results that appear alongside organic results (eg image results, new results, recommended fragments)
What is Domain Authority?
domain authority (DA) predicts how well a website will score on search engine search engine pages (SERPs). The score of a domain authority varies from one to 100, with higher scores corresponding to a greater judgment.
Domain authority is calculated by evaluating multiple factors, including linking main domains and the number of total links, in a single DA score. This score can then be used when comparing websites / competitors or following the ranking strength of a website. Sofco makes for your company a competition analysis allowing you to get insight into how your website ranks compared to competing websites.
What is page authority?
Page Authority (PA) is a score that predicts how well a particular page will rank on search engine result pages (SERP). Page authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.
While Page Authority measures the predictive ranking of a single page, domain authority measures the strength of entire domains or subdomains. However, the statistics are calculated according to the same method - so in many ways they look alike. Sofco helps you understand how your domain and pages score on search engines and how you can better score your website.
Sofco SEO expertise
- Website and competition analysis
- Optimization of your website
- Keywords analysis
- Link building analysis
- Develop landing pages
- Writing SEO texts