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SEO search engine optimization

Change elements of your website to earn more relevant traffic from search engines.

On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the internet and other external signals collectively known as off-site SEO) to improve search, ranking and visibility. This may mean that both the content and the HTML source code of pages on a site must be optimized.

Sofco measures and optimizes elements on your website / pages such as the title tag, meta descriptions, alt texts, duplicate content, markup, page speed and canonicalization.

What is a canonical tag?
A canonical tag (also known as rel canonical) is a way to let search engines know that a specific URL represents the main copy of a page. The use of the canonical tag prevents problems caused by identical or duplicate content from appearing on multiple URLs within your website.

In practical terms, the canonical label tells search engines which version of a URL you want to display in the search results. Sofco improves elements in your website so that search engines index your site as optimally as possible and attract the right visitors to your site.

Why is canonicalization important?
Duplicated content is a complicated topic, but when search engines crawl many URLs with identical (or very similar) content, this can cause a number of SEO problems.

First, if search crawlers have to wade through too much duplicate content, they may miss some of your unique content.
Secondly, large-scale duplication can reduce your ranking.
Finally, even if your content is ranked, search engines may choose the wrong URL as the "original." With the help of canonicalization, Sofco reduces the duplicate content of your website.

Sofco SEO specialism
Website and competition analysis
Optimization of your website
Keyword analysis
Link building analysis
Developing landing pages
Writing optimal SEO texts

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