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SEO search engine optimization

How search engines rank and how we improve visibility on search engines (SERPs).

Ranking refers to the process that search engines use to determine where a particular piece of content should appear on a SERP. The visibility refers to how prominent a portion of the content is displayed in the search engine results. Highly visible content (usually the content that scores highest) can appear at the top of the organic search results or even in a recommended snippet, while less visible content may not is displayed until users click through to the next page in the results.

What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. You can attract all visitors to the world, but if they come to your site because Google tells them you have a source for Apple computers, while in reality you are a farmer who sells apples, that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products you offer.Sofco improves elements in your website so that search engines index your site as optimally as possible and attract the right visitors to your site.

What is a SERP function
and SERP function is any result on a Google Search Engine (SERP) results page that is not a traditional organic result. The most common SERP functions are:

1. Rich Snippets that add a visual layer to an existing result (for example, rating stars for product reviews)
2. Paid results purchased by bidding on keywords (e.g., AdWords or Google Shopping)
3. Universal results that appear alongside organic results (e.g., image results, new results, recommended snippets)

What is domain authority?
Domain authority (DA) predicts how well a website will score on search engine search result pages (SERPs). The score of a domain authority varies from one to 100, with higher scores corresponding to a greater judgment. Domain authority is calculated by evaluating multiple factors, including linking main domains and the number of total links, in a single DA score. This score can then be used when comparing websites / competitors or following the ranking strength of a website. Sofco makes a competition analysis for your company, which gives you insight into how your website scores compared to competing websites.

What is page authority?
Page Authority (PA) is a score predicting how well a specific page will rank on search engine result pages (SERP). Page authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. While Page Authority measures the predictive ranking of a single page, domain authority measures the strength of entire domains or subdomains. However, the statistics are calculated using the same method - so in many ways they look alike.Sofco helps you understand how your domain and pages score with search engines and how you can score your website better.

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