Sofco analyzes which keywords are the best for ranking your website
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SEO search engine optimization
Why keywords matter and how words and phrases can have the greatest impact on your SEO.
Keywords are the words and phrases that people type in search engines to find what they are looking for. By extension they also describe what a piece of content (or an entire website!) Is, and these are the words that form the core of on-page optimization. They still play an important role in a site's ability to classify, so finding the right words and phrases that you want to target can have a major impact on achieving your SEO goals.
What are keywords?
Keywords are ideas and topics that determine what your content is about. In terms of SEO, it is the words and phrases that searchers enter into search engines, also known as 'searches'. As a website owner and content creator, you want the keywords on your page to be relevant to what people are looking for so that they have a better chance of finding your content among the results.
Search engine ranking factor survey data has shown that obtaining external links is the most important goal for achieving high rankings. Sofco investigates which keywords in combination with the words with which you want to be found can best be used in your website.
Why are keywords important?
Keywords are important because they are the link between what people are looking for and the content that you offer to meet that need. Your goal when ranking on search engines is to direct organic traffic to your site through the search engine result pages (SERPs), and the keywords you choose to target (this includes the ones you want to include in your content) determine what kind of traffic you get.
For example, if you have a golf shop, you may want to appreciate "new clubs," but if you are not careful, you may attract traffic that is interested in finding a new place to dance in the dark. Sofco investigates which keywords in combination with the words with which you want to be found can best be used in your website.
Sofco SEO specialism
Website and competition analysis
Optimization of your website
Keyword analysis
Link building analysis
Developing landing pages
Writing optimal SEO texts