It may be something that we often overlook, but typography plays an essential role in the presentation process. Every logo we see is specifically designed with a font that matches the brand. Typography can change the full appearance of a presentation. That is why we have decided to give five reasons why typography is so important.
It may be something that we often overlook, but typography plays an essential role in the presentation process. Every logo we see is specifically designed with a font that matches the brand. Typography can change the full appearance of a presentation. That is why we have decided to give five reasons why typography is so important.
1. It attracts and holds the attention of the public
Used correctly, typography can convey a certain mood or feeling. The public must understand what message you are trying to send and are interested in. If you use the correct font, the tone for your presentation is set before you begin.
2. It is reader friendly
The use of fonts that are clean and easy to read is the key to any presentation. If fonts are too small or too small, your presentation will be ignored immediately. It's nice to have a cool and complex project, but the audience must be able to easily understand what your presentation says.
3. It establishes an information hierarchy
By using different font sizes and fonts, the audience can determine the key points of your presentation by looking at it. This makes it easier for your audience to follow and pay more attention to your presentation.
4. It helps to create harmony
Typography used in a presentation unites it. Repeating the same font in your presentation ensures continuity and simplicity. By keeping your fonts aligned and in proportion, your presentation is synchronized and remains organized.
5. It creates and builds recognition
The fonts that you use in your presentation are the images that your audience will remember most. You want your audience to recognize the brand of your company at any place or time. Typography marks your business and is the only thing the viewer will identify time and time again.
We at Sofco are happy to advise you in making the right choices. Make an appointment with our people without obligation.